Current:Home > StocksPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -StockHorizon
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-17 12:13:01
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (432)
Related
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- New data highlights 'achievement gap' for students in the US
- Former Syrian official arrested in California who oversaw prison charged with torture
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Could your smelly farts help science?
- Why members of two of EPA's influential science advisory committees were let go
- 2 killed, 3 injured in shooting at makeshift club in Houston
- Stamford Road collision sends motorcyclist flying; driver arrested
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
Ranking
- 2 killed, 3 injured in shooting at makeshift club in Houston
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- The company planning a successor to Concorde makes its first supersonic test
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Trump invites nearly all federal workers to quit now, get paid through September
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Average rate on 30
Recommendation
Nearly half of US teens are online ‘constantly,’ Pew report finds
Trump invites nearly all federal workers to quit now, get paid through September
Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
Stamford Road collision sends motorcyclist flying; driver arrested
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst